For many websites, contact forms act as the hub through which all connections between users and site administrators are made. But many businesses are still not fully capitalizing on their contact forms to ensure the highest user-to-customer conversion rates.
With contact forms playing such a central role within an organization’s online customer service, optimization is essential. Here are two unique ways to optimize contact forms for improved user response.
1. Keep it Simple
This often-used marketing axiom still holds true within the online marketing world. Keeping contact forms simple is the best way to ensure that site visitors follow through with the process.
Businesses can simplify their contact forms by removing queries that are unlikely to add value to their campaigns. For example, many companies still ask for both a home phone number and a cell phone number. Most campaigns will be conducted through mobile-focused applications or mobile-web offers in future, so the days of calling prospects at home are numbered.
By only asking for relevant information, companies can create a more seamless customer interaction process.
2. Build Trust with Clear Instructions
As the contact form is the key point of first contact between many site visitors and a brand, it’s imperative this point of contact helps to invoke trust in the organization. Companies can build a foundation for a successful business relationship by offering specific instructions on how to fill out their forms, thereby limiting site errors and user frustration.
Site owners should also clearly state what the company will do with that information when they receive it. This will help the customer understand the organization’s objectives and allow them to make a proactive choice on how best to utilize their personal data. By taking an open, honest, and direct approach, companies can increase user-brand loyalty.
Combine professionalism and honesty to drive brand integrity online…
Customers visit websites with expectations about that business. By meeting those expectations with sincerity, companies can set the stage for a long-term relationship that ensures consistent revenue streams from loyal brand advocates.
